So who would have guessed, shock, horror, the country’s going to run out of Marmite.
Due to earthquake damage suffered in November the only factory that produces Sanitarium Marmite in NZ has had to close. Until they get the factory up and running again they have warned that supplies are running out nationwide and across the ditch in Australia. So black gold has been flying off the shelves across the nation.
The big boss himself is even rationing his supplies!
The more entrepreneurial amongst us have been buying up large and trading on the Black market aka Trademe. Although a big ups to Gilmours in Hamilton for auctioning their last pail (yes you read right a 25kg pail), currently sitting at $860.00, with the profits of the auction going to the charity of the winners choice. Get in quick if your keen it closes tomorrow.
The whole sorry affair has been dubbed Marmageddon. So what is it about this black, gooey, disgusting looking substance that makes us Kiwi’s go gaga? Marmite is one of those iconic symbols of Kiwi culture. Wikipedia names Marmite on a select list of 30 or so Kiwiana classics.
According to Wikipedia Marmite is “a dark and salty spread made from yeast extract, similar to Vegemite. New Zealand Marmite is distinct from British Marmite, in taste and recipe. Marmite is made in New Zealand, as opposed to Vegemite, which is made in Australia.”
And therein lies the nub is it really such a big deal, what’s wrong with Vegemite? Heresy, I hear you say! The NZ Herald has been running an online poll Marmite or Vegemite?
We are a nation divided by our loyalty to Marmite or Vegemite. Personally I’m a Vegemite girl myself can’t stand the taste of Marmite. What’s your preference? While you are musing on the answer, if you haven’t already, come and check out our Hall of Fame in Identi-Tee featuring this Maorimite T-shirt kindly sponsored by our friends at Supaprints. If you’re a Marmite fan I suggest you get your hands on one of these t-shirts now!
And let’s leave the last word to our friends in Christchurch – “Thank you for your support and love of Marmite. Don’t freak. We will be back soon!”